Fantastic interview with Ed Catmull, the president of Pixar. One strong quote that stuck with me:
...if you go entirely for the art side then eventually you fail economically. If you go purely commercially then I think you fail from a soul point of view… we’ve got these elements pulling on both sides, the art side and the commercial side… and the trick is not to let one side win. That fundamentally successful companies are unstable.
How often are exactly those forces at work while you are working on a commercial or promo? And more often than not we (and the programmers we work for) surrender to the commercial side. Why not just keep it unstable next time?
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