The key to success

Interesting piece about Apple's head designer Jonathan Ivy in BusinessWeek. The core message:

For Apple, he outlined, the end game isn't commercial success. "Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products," he explained. "We trust as a consequence of that, people will like them, and as another consequence we'll make some money. But we're really clear about what our goals are."

While I definitely take this statement with a grain of salt (c'mon, Apple wants to make money as much as everybody else) it is still great to see that the key to success not always has to start with "the bottom line."