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December 03, 2008
Yes, yes, yes.....
Read
Mark Ramsey's interview with Seth Godin
about the future of radio.... click
here
.
Dec 3, 2008 9:44:32 AM
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Elements of Good Radio Branding
There are four aspects to creating good radio branding: 1. Context Where is the piece going to be played? What comes before and after it? What promotions or other messaging is it related to? 2. Message Does the language used...
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The Devil is in the Details
The details always make up the big picture. Attention to detail from start to finish is what separates great-sounding radio from mediocre-sounding radio. When it comes to radio branding, there are many small factors that combine to make up the...
Michael Stuber - michael@uberblend.com
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