In the last post, we talked about how the details of the writing can affect the finished product in radio branding.
The other all-important element is the voice and the vocal performance. Let's just assume that you already have a great voice talent that matches the format of your station. Now the challenge is to get the best out of that talent in each and every session. Here are some of the details that are worth paying attention to:
1. Match
Does the energy, feel and cadence of the voice match previous sessions? Does it match the copy of the current pieces? Does it match the message of the writing?
2. Recording quality
Is there background noise (hum, hiss, ambient noise) that might be getting into your recording? Are there other noises that need to be edited out (mouth sounds, breaths, clicks, pops, etc.)?
3. Flow
Is there a natural and believable flow to the read from the voice talent or do they sound like they are reading a script? Does the delivery actually enhance the message or just deliver it?
Again, the importance of the details is that they are cumulative. One mistake or a weakness in one area may not ruin the entire piece, but a bunch of details combined might be enough to make a noticeable difference in quality. Pay attention to the details as you go through the process to ensure a better-sounding final product.
Next post: The Devil is in the Details part 3: Music and Sound Effects
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