When working with any kind of audio piece, there is always an evaluation or audition stage where you listen to different options and decide what you want to go with. There may be several options for voices, music, copy, sound effects, or mixing.
One thing to consider is: how many times are people going to hear this same voice / spot / music? And...how is this going to sound after hearing it 20+ times? That's an important question because many times we gravitate towards the sounds, music and voices that sound the biggest and the loudest on first listen because they have the most immediate impact. The problem is that often these "big" sounds become irritating after hearing them more than once. Kind of like a Billy Mays infomercial.... sure it gets your attention, but it gets irritating pretty quickly.
Same thing with humor. That liner that was funny the first couple of times probably won't be funny to the audience after they have heard it 5 times.
So when deciding which option to go with, consider the long term appeal as well as the immediate impact and avoid the temptation to choose a sound that sounds great at first, but will become irritating after a few listens.
One thing to consider is: how many times are people going to hear this same voice / spot / music? And...how is this going to sound after hearing it 20+ times? That's an important question because many times we gravitate towards the sounds, music and voices that sound the biggest and the loudest on first listen because they have the most immediate impact. The problem is that often these "big" sounds become irritating after hearing them more than once. Kind of like a Billy Mays infomercial.... sure it gets your attention, but it gets irritating pretty quickly.
Same thing with humor. That liner that was funny the first couple of times probably won't be funny to the audience after they have heard it 5 times.
So when deciding which option to go with, consider the long term appeal as well as the immediate impact and avoid the temptation to choose a sound that sounds great at first, but will become irritating after a few listens.
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