The magic of radio

Let me start this blog with copy from the entry form of this year's New York Festival:

Radio is the one place you need to think big. Really big. Because all you have is a voice, a little music, some sound effects, and your imagination. And using just those tools, you're called upon to create magic. To craft a story that holds and engages and captivates an audience that needs to quietly listen. To use words that create a picture in their minds, not on their screens. Well-crafted radio is a thing of beauty, blessed by those consumers fortunate enough to find it amidst the clutter.

Well, let's explore, discuss, explain, argue about and celebrate the magic of radio - or in the case of this blog -- the magic of great audio branding for radio stations.

Comments

[Steff]

cool, that you're trying it. good luck und hopefully a lot of interesting stuff here. steff

[Bob Souer]

Michael,

I look forward to reading what you have for us here.

Be well,
Bob

[Corinne]

Lieber Michi
Stundenlang könnte ich mich mit dir über "the magic of radio" unterhalten - das haben wir ja auch schon öfters bewiesen! Ich freue mich auf einen regen Austausch im Blog und auf einen weiterhin guten Kontakt. Gratuliere zur Website und zum Mut, an deinem Standort ein Ü in den Firmennamen zu stellen ;-) Herzlich, Corinne